Brand identity for connoisseurs
Sony PlayStation’s approach to brand activation – on- and offline
Outside Cologne-Deutz – inside New York. At the gamescom 2018, the Sony PlayStation team evoked the fabulous New York of Marvel Comics, setting an opulant scene for the exclusive debut of their new game, Marvel’s Spider-Man. Once again, the PS team showed just how much fun they have with their own products.
20. – 25. August 2018
Total floor area
Concept & Realization
Read what Christian Denk, Senior Brand Activation Manager at PlayStation, has to say about why playfulness, product enjoyment and communication on equal terms with the clientele are so important for the PlayStation brand – in the latest edition of W.DO.