In the Box
Duscholux’ brand relaunch
The new brand identity of the traditional manufacturer Duscholux was presented for the first time visually and spatially at the ISH in Frankfurt.
White boxes take the audience on a multifaceted journey of discovery through the new appearance; through five authentic product worlds with room for communication and campaign. At Habitat Jardin in Lausanne, our team was also able to demonstrate that the new concept meets the requirements of modularity. There, the boxes were arranged on only one seventh of the space. Created and constructed for reuse, the modular elements allow maximum flexibility and sustainability. Duscholux trusts us for the next four years and we look forward to staging the strategic reorientation spatially – from compact and cosy to large and impressive.