It’s the mix!
Throwback: Digital and analog experience at the ECS.
We look back on an analogue as well as a digital appearance of Covestro at the ECS.
Beratung, Kreation, Planung, Umsetzung
ECS / Nürnberg
For our client Covestro we developed a creative concept with digital applications that could be used on different devices. Several iPads and touchmonitors became interactive product information with UserCases. All digital disciplines from WS interlocked for a holistic user experience.
Hidden digital features invited to experience the Covestro innovation and surprised the visitors of the ECS. Analog objects and exhibits, for example, were surprisingly staged by invisible sensors. Other product information only became visible when touched or approached.
In the wind turbine shown, for example, concealed capacitive sensors were installed. When a hand approaches, the corresponding part of the model is backlit and the monitor content is recorded with a corresponding factsheet. These and similar applications resulted in an interplay of digital and analog.