Liebherr and Dell at the IFA 2018

This year we will continue our success story with Liebherr at the IFA in Berlin – we welcome Dell as our new customer. The cooperation with the New York agency bmf Media was a first for us.

For the American technology manufacturer, they created a colourful experience with special installations for the topics Cinema Sound, Cinema Colour and Cinema Streaming – which are all features of the new Dell products.
#Berlin #Dell #IFA

Fakten Dell

Client

Dell

Trade Fair

IFA

Date

31. August – 5. September 2018

Location

Berlin, Germany

Total floor area

583 sqm

Concept

bmf Media

Realization

Walbert-Schmitz

Fakten Liebherr

Client

Liebherr

Trade Fair

IFA

Date

31. August – 5. September 2018

Location

Berlin, Germany

Total floor area

1,939 sqm

Concept

monoplan.

Realization

Walbert-Schmitz

With the agency monoplan. from Zurich, Liebherr’s exhibition was realized under the motto “New Thinking“. In addition to digital applications and new product lines, visitors were able to configurate their own refrigerator in the MyStyle Lounge for the first time.

Liebherr und Dell auf der IFA 2018 Walbert Schmitz Newsroom 002 digitale Lösungen Kreation creation design
Liebherr und Dell auf der IFA 2018 Walbert Schmitz Newsroom 003 Architektur architecture Kommunikation corporate communication