20 00


2000 liters of mulch were used to create the path.


Trade Fairs


A modest and closed facade covers the whole stand and radiates calm and strength. Materials in white such as, concrete, wood and stone, interplay between the naturalness and connection of materials to the brand. Cut-outs in the front of the facade make parts of the interior visible and arouse curiosity in the colorful and diverse world of BIRKENSTOCK.
#LifestyleBrand #ExperiencePath #Workshop #MaterialSourcing

Experience and touch the brand

At a glance

At the ISPO 2018 BIRKENSTOCK presented its holistic brand image as a global lifestyle brand with functional roots. This is addressed in the design concept and the implementation of the trade-fair appearance.


Consulting— Creation — Planning — Execution



Project/ location

ISPO / Munich


262 m²

Lead-in time

12 weeks


Michaela Wilms, Tim Birkenstock, Nico Ruiz-Andujar, Nedelijko Banjac, Britta Diers

Youtube video: Please accept cookies to view the video. Alternatively, click here

The video shows the design approach to the different theme worlds. During build-up and decoration, handicraft and attention to detail were our team‘s two most important attributes.

The visitor becomes the explorer and is immersed in the world of Birkenstock.

Feature #1 

Concrete-look floorboards for an industrial look in the yoga area

Feature #2

Oak parquet flooring for traffic areas  

Feature #3

Flooring made from client materials. Natural rubber with a bone pattern for the sport area

This is what we did

  • Workshop with clients to further develop the trade-fair concept
  • Material sourcing for particularly high-quality and sustainable materials
  • Stock management and handling of the special components

Questions about the project?

Michaela Wilms

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