60 37

Facts

Our tailor-made Samurai armor has an amazing 6037 parts.

category

Trade Fairs

Casio

Translated literally “Kumiko“ means: connected timber. This 1400-year-old craft is closely connected to the Japanese furnishing culture. Those typical lattice structures with their delicate timber joints and their aesthetics of light and shadow play can be seen throughout the trade-fair booth as a characterizing design medium.

#MaterialQuality #Construction #Craftsmanship #DigitalSolutions

Technical know-how in every detail

Casio auf der Baselworld 2018 Walbert Schmitz Newsroom 003 Architektur architecture Kommunikation corporate communication

At a glance

In this project we successfully interpreted the qualitative requirements and the exclusive character of the trade fair through first class execution quality in both materials and construction. Contrasts are shown in the surfaces used – smooth materials meet textured ones and real wood meets natural stone. They generate a warm and pleasant room environment and support the quiet, focused product presentation.

Service

Consulting — Planning — Execution

Client

Casio

Project/ location

Baselworld / Basel

Size

610 m²

Lead-in time

20 weeks

Team

Philipp Gumnior, Sebastian Winands, Udo Könen, Ralf Robrock

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Using special 3D technology, the photographs of the trade-fair booth have been impressively edited into a video tour.

Casio puts the Japanese culture into focus and cites its origin impressively.

Feature #1

Translated literally “Kumiko“ means: connected timber. This 1400-year-old craft is closely connected to the Japanese furnishing culture. Those typical lattice structures with their delicate timber joints and their aesthetic of light and shadow play can be seen throughout the trade-fair booth as a characterizing design medium.

Feature #3

There are also contrasts in the surfaces used. Smooth materials meet textured ones and real wood meets natural stone. They generate a warm and pleasant room atmosphere and support
the quiet, focused product presentation.

Feature #2

The 68 m² LED wall showed an animation with an image video of Casio’s products.

This is what we did

  • Planning and coordination with the agency from Japan
  • All graphic surfaces wrapped with the Kumiko motif
  • 8-week build-up on-site
  • Creation of animation for the LED wall

Questions about the project?

Sebastian Winands

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