8 digital solutions were conceptualized, developed and realized.
Making innovative material solutions accessible. Walbert-Schmitz realizes Covestro’s product world at the plastics trade fair in Düsseldorf in sustainable and digital manner.
Sustainable and digital
Partners on the way to the future – in order to improve people’s lives and reduce environmental influences, our long-standing partner Covestro is constantly pushing boundaries. This includes not only numerous products and technologies but also the presentation of new innovations and areas of application. On this fertile ground, we realized the complex exhibition stand and also demonstrated our expertise in designing areas for special exhibits. Eight digital applications provided access to the different product worlds. In this case, “pushing boundaries” also meant expanding the boundaries of interaction between the analogue and digital worlds. In the process, in-house competencies merged and helped to form a strong brand presence. How our digital solutions created easy access points for user interaction is best explained using three examples.
Project / Location
K / Düsseldorf
Stefan Meid, Clemens Leppen, Felix Altenrath, Stefan Hardebusch
Visitors to the stand were able to experience Covestro’s expertise in the field of insulation using a model house as an example. The 3D-printed model served as a user interface between man and machine and provided playful access to the product world. By rotating and turning the model, the domestic and industrial application areas of PUR foam could be specifically targeted for more information via a digital twin shown on the screen. The specially developed sensor technology helped overcome the limitations of the analogue world and enriched it meaningfully with digital content.
„THe mattress of the future“
A depth sensor registered the distance to the visitor and displayed his or her contour topographically on screens. The closer the visitor approached the chair, the more particles were displaced on the screens, revealing additional information. This way, the topic-related material displacement could be playfully transferred to the digital world. By pure physical presence, interaction boundaries were overcome and the access was created without the visitor having to make a conscious decision.
„Material Surface Display“
As the material requirements in the automotive sector have grown beyond the pure decorative function, materials must be used in a way that they can be augmented as signal or information transmitters. The Surface Display individually highlights the different properties of the materials. Backlighting and edge lighting could be modified individually, so that the different application areas of the material samples could be experienced. Whether as a pulsating ambience element or functional guidance system, there seem to be no limits to its use in the automotive sector.
Overcoming digital and analogue boundaries
Prototype development of Makrolon wall mountings
Composition of exhibits in the sample bars
Sample of an antenna housing for the 5G network expansion
Wind turbine displaying the different applications of surface coating.
This is what we did
- Development of the Makrolon® wall mountings
- Concept, development and execution of the Digitech exhibits
- Detailed development of sample bars
- Stand construction and expansion of the hospitality are
- Concept/ design: Uniplan GmbH & Co. KG
- Exhibition construction: Walbert-Schmitz GmbH & Co. KG
- Implementation planning & construction management : smd + partner
- Lighting (concept & execution): LK AG
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