Derived from the current HA campaign, a miniature world was created that consists of 1377 silhouettes.
A digitally augmented, analog miniature world puts the user in the role of an explorer. In a playful and intuitive way, the user is introduced to the complex product world of Hüttenes-Albertus.
Digital and analog miniature world
At a glance
At the 8m-long augmented reality miniature world, visitors can discover the products of Hüttenes-Albertus in two languages using two mobile monitors. On the first day of the fair a microsite was launched simultaneously, which made the content accessible from anywhere. Click here to visit the microsite.
Consulting— Creation — Planning — Execution
Roland Semrau, Tom Breuer, Vedat Cepni, Shari Mascher, Frederic Hansen, Julian Drenker, Felix Simonsen, Stefan Hardebusch
Showing you some insights into the handicraft necessary for the miniature world. The 3D printing was done in-house at Walbert–Schmitz. Small animations like the jumping fish in the 3D landscape and a lot of different content was put together to form one world. During the entire conceptualization and implementation of the project, our various departments worked with great attention to detail.
Attention to detail and many hidden gimmicks can be found everywhere.
Two sliding touchscreens with augmented reality functions
Miniature landscape 8m in length and more than 1377 silhouettes
Digital content as a web application also available on the internet
Information is transferred in a playful and intuitive way
This is what we did
- Conceptualization of a digital and analog application, which provides the user with easy access to the topic.
- Elaboration of a corporate design that fits the current graphic campaign.
- Collaboration of all trades such as furniture construction, metal construction, mechanics, including the creation of the model world in our own 3D printing laboratory.
- Realization of a congruent experience with the same “look and feel” as a microsite.
Questions about the project?