15 00


1500 limited-addition Kölsch glasses with the RTX logo were specially produced – to toast and keep.




NVIDIA extended an invitation to the GeForce Gaming Celebration and the community made a pilgrimage to the “holy grail of computer graphics“, as Jensen Huang, founder and CEO of NVIDIA, put it.
#BeForTheGame #Event #Gamescom #GeForce #Cologne #NVIDIA

A new era has dawned

At a glance

Just prior to the official start of gamescom, on a warm, summery evening in Cologne, 3000 visitors came together for the RTX Product Launch – excited about the new generation of graphic cards. For the first product launch ever outside the USA, NVIDIA created an extremely special event for their fans. In front of a selected backdrop and streamed live globally, in his keynote, the founder CEO Jensen Huang, rang in a new era for RTX Real-Time technology.


Consulting — Creation — Planning — Execution



Project/ location

RTX Product Launch / Cologne


ca. 5000 m²

Lead-in time

12 weeks


James Dickerson, Alison Ganner, Tony Goodhand, Jochen Cremer, Yan Lannier

Youtube video: Please accept cookies to view the video. Alternatively, click here

The visitors were offered many options in different areas – with a food court, a DJ line-up and hands-on demos.

NVIDIA celebrated a true festival with this off-site event prior to gamescom.

Feature #2

Press representatives and developers test the Geforce RTX on partially unreleased games.


Feature #1

Geforce RTX – a milestone and ground-breaking development in graphic cards

This is what we did

  • Location scouting
  • Design and draft of the spatial concept both in and outdoor
  • Complete organisation of the event and the party incl. hospitality and shuttle service
  • Production, logistics and implementation

Questions about the project?

James Dickerson

Send e-mail