1500 limited-addition Kölsch glasses with the RTX logo were specially produced – to toast and keep.
NVIDIA extended an invitation to the GeForce Gaming Celebration and the community made a pilgrimage to the “holy grail of computer graphics“, as Jensen Huang, founder and CEO of NVIDIA, put it.
A new era has dawned
At a glance
Just prior to the official start of gamescom, on a warm, summery evening in Cologne, 3000 visitors came together for the RTX Product Launch – excited about the new generation of graphic cards. For the first product launch ever outside the USA, NVIDIA created an extremely special event for their fans. In front of a selected backdrop and streamed live globally, in his keynote, the founder CEO Jensen Huang, rang in a new era for RTX Real-Time technology.
Consulting — Creation — Planning — Execution
RTX Product Launch / Cologne
ca. 5000 m²
James Dickerson, Alison Ganner, Tony Goodhand, Jochen Cremer, Yan Lannier
The visitors were offered many options in different areas – with a food court, a DJ line-up and hands-on demos.
NVIDIA celebrated a true festival with this off-site event prior to gamescom.
Press representatives and developers test the Geforce RTX on partially unreleased games.
Geforce RTX – a milestone and ground-breaking development in graphic cards
This is what we did
- Location scouting
- Design and draft of the spatial concept both in and outdoor
- Complete organisation of the event and the party incl. hospitality and shuttle service
- Production, logistics and implementation
Questions about the project?