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160 electronic functioning appliances were installed in the showroom for testing and comparison.



Siemens Huishoudapparaten

Close to Amsterdam, the BSH-Group displays its brands and their product worlds in the Inspiratiehuis 20|20. In various showrooms, household appliances from the brands Bosch, Siemens, Gaggenau and NEFF are ready to be tested.
#BrandExperience #BSH #BSHGroup #Hoofdorp #Inspiratiehuus #Showroom #Siemens

Intuitive customer journey as a lifelike experience

At a glance

The Siemens‘ showroom concept, developed by our partner SCHMIDHUBER, was implemented for the first time in Hoofddorp by Walbert–Schmitz. In future it should be rolled out worldwide.  The products should be experienced through an “intuitive customer journey as a real-life event“. For this purpose, the room structure guides the visitors intuitively through the realistically-staged themed areas living room, kitchen and utility room.


Planning — Execution


BSH Huishoud – Apparaten B.V.

Project/ location

Showroom Siemens / Hoofddorp


550 m²

Lead-in time

12 weeks


Stefan Meid, Clemens Leppen, Daniel Schmitz, Dirk Hujer

The BSH-Group also uses the place for dealer training and culinary workshops.

Feature #1

Lacquered facade in slatted look with LED edges

Feature #2

Staircase covering: aluminium profile at the front covered with graphics

This is what we did

  • Coordination with the agency SCHMIDHUBER in Munich
  • Detail and implementation planning
  • Production of all trades as well as installation in Amsterdam

Cooperation partners

  • Concept / design: SCHMIDHUBER

Questions about the project?

Stefan Meid

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