160 electronic functioning appliances were installed in the showroom for testing and comparison.
Intuitive customer journey as a lifelike experience
At a glance
The Siemens‘ showroom concept, developed by our partner SCHMIDHUBER, was implemented for the first time in Hoofddorp by Walbert–Schmitz. In future it should be rolled out worldwide. The products should be experienced through an “intuitive customer journey as a real-life event“. For this purpose, the room structure guides the visitors intuitively through the realistically-staged themed areas living room, kitchen and utility room.
Planning — Execution
BSH Huishoud – Apparaten B.V.
Showroom Siemens / Hoofddorp
Stefan Meid, Clemens Leppen, Daniel Schmitz, Dirk Hujer
The BSH-Group also uses the place for dealer training and culinary workshops.
Lacquered facade in slatted look with LED edges
Staircase covering: aluminium profile at the front covered with graphics
This is what we did
- Coordination with the agency SCHMIDHUBER in Munich
- Detail and implementation planning
- Production of all trades as well as installation in Amsterdam
- Concept / design: SCHMIDHUBER
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