Tunnel systems clearing the way for the future

Herrenknecht presented itself at Bauma 2019 with multimedia and a new trade fair concept.

Bauma: A trade fair of superlatives with exhibitors from all over the world and 617,000 m² full of innovations. Among them Herrenknecht: world market leader in mechanical tunnel excavation with a new multimedia trade fair concept.
#bauma2019 #herrenknecht #brandexperience #futuretunnel

With our technical know-how and many years of experience with the requirements of the venue, we once again presented Herrenknecht and the design concept of the design hoch drei agency.

“New Underground” was the central motive of the trade fair concept. Numerous possibilities offered by the future use of the underground were illustrated.

The brand tunnel, the central element of the inner stand, excited visitors and at the same time monitored inspiring expert interviews.

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Herrenknecht Bauma 2019 Walbert-Schmitz Newsroom 002 trade fair event Messebau construction
Herrenknecht Bauma 2019 Walbert-Schmitz Newsroom 003 Eventmanagement management digital solutions realisation
Herrenknecht Bauma 2019 Walbert-Schmitz Newsroom 004 digitale Lösungen Kreation creation design
Herrenknecht Bauma 2019 Walbert-Schmitz Newsroom 005 Architektur architecture Kommunikation corporate communication
Herrenknecht Bauma 2019 Walbert-Schmitz Newsroom 006 Kreativ Agentur trend research Markenentwicklung
Herrenknecht Bauma 2019 Walbert-Schmitz Newsroom 002
Herrenknecht Bauma 2019 Walbert-Schmitz Newsroom 007 brand building brand strategy Markenauftritt
Herrenknecht Bauma 2019 Walbert-Schmitz Newsroom 008 corporate identity Produktinszenierung customer journey
Herrenknecht Bauma 2019 Walbert-Schmitz Newsroom 009 brand experience international Messe exhibition